Bing PPC (pay-per-click) advertising allows businesses to display ads on Bing’s search engine results pages. Advertisers bid on keywords relevant to their products or services, and their ads appear when users search for those terms. Bing Ads offers features like targeted demographics, geographic location, and device preferences to refine ad reach. The platform provides cost-effective opportunities, often with lower competition than Google Ads, leading to potentially lower CPC (cost-per-click). Bing Ads also integrates with Microsoft’s broader advertising ecosystem, offering additional reach across various Microsoft properties. Performance can be tracked and optimized through detailed analytics and reporting tools.